{"product_id":"the-definitive-guide-to-google-bart-weller-9781430240143","title":"The Definitive Guide to Google Adwords: Create Versatile and Powerful Marketing and Advertising Campaigns","description":"There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. \u003cem\u003eThe Definitive Guide to Google AdWords \u003c\/em\u003ewill walk you through every step needed to maximize your marketing and advertising power. \u003cp\u003e Everything related to the platforms are covered in detail--account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGeo-targeting, distribution, and placement of ads \u003c\/li\u003e \u003cli\u003eAdvanced account management and budget strategies \u003c\/li\u003e \u003cli\u003eKeywords, metrics, and ROI management \u003c\/li\u003e \u003cli\u003eTools such as Keywords Editor, Website Optimizer, and Conversion Optimizer \u003c\/li\u003e \u003cli\u003eMobile marketing implementations and strategies \u003c\/li\u003e \u003cli\u003eWorking with the various APIs available for developers \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003cem\u003eThe Definitive Guide to Google AdWords\u003c\/em\u003e, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bart Weller,Lori Calcott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1430240148\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781430240143\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.80d","brand":"Bart Weller","offers":[{"title":"Paperback","offer_id":47305231204607,"sku":"9781430240143","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42389b38-6f12-4e81-9a92-c17a73d3341a.jpg?v=1758830317","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-definitive-guide-to-google-bart-weller-9781430240143","provider":"WR Book House","version":"1.0","type":"link"}