{"product_id":"the-definitive-guide-to-strategic-lazar-dzamic-9780749482220","title":"The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions","description":"\u003cp\u003e\u003cb\u003eUnderstand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMarketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eThe Definitive Guide to Strategic Content Marketing\u003c\/b\u003e\u003c\/i\u003e brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. \u003cp\u003e\u003c\/p\u003eGrouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. \u003cp\u003e\u003c\/p\u003eWith a foreword written by \u003cb\u003eTom Goodwin\u003c\/b\u003e (author of \u003ci\u003e\u003cb\u003eDigital Darwinism\u003c\/b\u003e\u003c\/i\u003e and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as \u003cb\u003eGE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard\u003c\/b\u003e, plus agencies including \u003cb\u003eOglivy Group UK, Havas, Zenith, Vizeum, Accenture\u003c\/b\u003e, this book is a truly unique resource. \u003cp\u003e\u003c\/p\u003eInsight and contributions from A-list industry professionals and influencers, include: \u003cb\u003eTim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson \u003c\/b\u003eand \u003cb\u003eDouglas Rushkoff. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lazar Dzamic, Justin Kirby\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749482222\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749482220\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d","brand":"Lazar Dzamic","offers":[{"title":"Paperback","offer_id":43992324735231,"sku":"9780749482220","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_96d634c9-7ba1-4618-a568-27b7f14c3b93.jpg?v=1683315361","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-definitive-guide-to-strategic-lazar-dzamic-9780749482220","provider":"WR Book House","version":"1.0","type":"link"}