{"product_id":"the-demand-for-international-football-georgios-nalbantis-9783319480749","title":"The Demand for International Football Telecasts in the United States","description":"\u003cp\u003eThis book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.\u003c\/p\u003e\u003cp\u003eThese findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and\/or develop new strategies in conquering the US football market.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Georgios Nalbantis,Tim Pawlowski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 331948074X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319480749\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.56d","brand":"Georgios Nalbantis","offers":[{"title":"Hardcover","offer_id":48089088721151,"sku":"9783319480749","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3558341c-931b-40d4-ac5f-86dacf6a9700.jpg?v=1769108129","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-demand-for-international-football-georgios-nalbantis-9783319480749","provider":"WR Book House","version":"1.0","type":"link"}