{"product_id":"the-designing-for-growth-field-jeanne-liedtka-9780231187893","title":"The Designing for Growth Field Book: A Step-By-Step Project Guide","description":"\u003cp\u003e\u003ci\u003eDesigning for Growth: A Design Thinking Tool Kit for Managers\u003c\/i\u003e (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanne Liedtka, Tim Ogilvie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231187890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231187893\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.70w x 0.50d","brand":"Jeanne Liedtka","offers":[{"title":"Paperback","offer_id":44049027825919,"sku":"9780231187893","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2b4a0bc4-5633-4227-bb9a-d8f47b2b813d.jpg?v=1684999191","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-designing-for-growth-field-jeanne-liedtka-9780231187893","provider":"WR Book House","version":"1.0","type":"link"}