{"product_id":"the-development-of-scientific-marketing-jean-paul-gaudillizure-9781848935594","title":"The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry","description":"The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Paul Gaudillière\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1848935595\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781848935594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Jean-Paul Gaudillière","offers":[{"title":"Hardcover","offer_id":48088899682559,"sku":"9781848935594","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_658bea7a-5578-44cc-9d41-9934ef5a9524.jpg?v=1769107165","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-development-of-scientific-marketing-jean-paul-gaudillizure-9781848935594","provider":"WR Book House","version":"1.0","type":"link"}