{"product_id":"the-dictionary-of-marketing-azaz-motiwala-9781435705128","title":"The Dictionary of Marketing","description":"The Dictionary of Marketing has been carefully designed to give both the expert and the student\/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Azaz Motiwala\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1435705122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781435705128\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.62d","brand":"Azaz Motiwala","offers":[{"title":"Paperback","offer_id":48439098540287,"sku":"9781435705128","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3af404c5-6a85-43cb-b191-5e0c31a1de8f.jpg?v=1777175417","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dictionary-of-marketing-azaz-motiwala-9781435705128","provider":"WR Book House","version":"1.0","type":"link"}