{"product_id":"the-digital-first-customer-experience-joe-wheeler-9781398612662","title":"The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands","description":"\u003cp\u003e\u003cb\u003eThe definitive guide to designing digital-first experiences customers love.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In his third book on the topic of customer experience, bestselling author and consultant \u003cb\u003eJoe Wheeler\u003c\/b\u003e tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. \u003cp\u003e\u003c\/p\u003ePart One introduces the new \"3 Cs\", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the \u003ci\u003eright\u003c\/i\u003e problems, develop a measurable \u003ci\u003ebusiness case\u003c\/i\u003e, design digital-first experiences customers love and execute the new design at scale.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Wheeler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398612669\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398612662\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.06d","brand":"Joe Wheeler","offers":[{"title":"Hardcover","offer_id":44410982465791,"sku":"9781398612662","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5e8cbe7-071d-412d-9c39-355917689fe6.jpg?v=1697538492","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-digital-first-customer-experience-joe-wheeler-9781398612662","provider":"WR Book House","version":"1.0","type":"link"}