{"product_id":"the-digital-nba-steven-secular-9780252087349","title":"The Digital NBA: How the World's Savviest League Brings the Court to Our Couch","description":"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product's appeal to audiences in Brazil, China, and beyond. Secular's analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. \u003cp\u003e A timely look at a dynamic media landscape, \u003ci\u003eThe Digital NBA\u003c\/i\u003e shows how the games we love became content first and sport a distant second. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Secular\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0252087348\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780252087349\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Illinois Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.13w x 0.58d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2024","brand":"Steven Secular","offers":[{"title":"Paperback","offer_id":44131983425791,"sku":"9780252087349","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72d6647c-7f50-4ca3-9b2a-d7fe6ddfd6bf.jpg?v=1687477542","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-digital-nba-steven-secular-9780252087349","provider":"WR Book House","version":"1.0","type":"link"}