{"product_id":"the-digital-plan-2nd-edition-brad-a-schenck-9780692102565","title":"The Digital Plan 2nd Edition: Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet go","description":"\u003cem\u003eThe Digital Plan\u003c\/em\u003e is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface - social media, email, websites, video, blogs, digital advertising, and more - have strengths that you can play to, with a strategic plan leading the way.The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for you if you want to talk digital, and especially for you if you want to dominate digital. We've packaged all the latest and greatest of organizing, planning, and strategy for you to accelerate into your goals with confidence. If you're clear about what you want, then The Digital Plan will get you there.\u003cem\u003eThe Digital Plan\u003c\/em\u003e is all about empowering YOU to win campaigns, launch information into digital space, and understand how (and why) digital strategy is integral to community building. From platforms and tactics to planning and engagement, this book will cover a wide variety of topics with the most up-to-date strategic advice from experts in the field: \u003cul\u003e \u003cli\u003eSocial Media\u003c\/li\u003e \u003cli\u003eEmail Engagement\u003c\/li\u003e \u003cli\u003eData and Analytics\u003c\/li\u003e \u003cli\u003eVideo Production\u003c\/li\u003e \u003cli\u003eSMS\u003c\/li\u003e \u003cli\u003eWebsite Development\u003c\/li\u003e \u003cli\u003eBlogs and Storytelling\u003c\/li\u003e \u003cli\u003eDesign\u003c\/li\u003e \u003cli\u003eDigital Organizing\u003c\/li\u003e \u003cli\u003eAnd more \u003c\/li\u003e\n\u003c\/ul\u003eConsider \u003cem\u003eThe Digital Plan\u003c\/em\u003e a launchpad to your success, and remember to join our online community for talks, Q\u0026amp;A's, templates and updated strategy for a dynamic digital future.Welcome to our community, we hope to interact with you soon \u003cem\u003e\"We believe the strength of digital strategy is in organizing and integrating diverse voices, which is why this edition includes over 30 case studies, anecdotes, and tips from CEO's, activists, and some of the leading digital strategists across various industries. We've expanded this edition to include new chapters on The Engagement Cycle and SMS, and this edition is also redesigned to make your learning experience as effortless as possible.\" - Katrina Mendoza, Editor\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brad a. Schenck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692102566\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692102565\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Digital Plan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.52w x 0.46d","brand":"Brad a. Schenck","offers":[{"title":"Paperback","offer_id":43988962377983,"sku":"9780692102565","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_639f86b1-a2b6-418c-88dc-3378df40c30e.jpg?v=1683297188","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-digital-plan-2nd-edition-brad-a-schenck-9780692102565","provider":"WR Book House","version":"1.0","type":"link"}