{"product_id":"the-digital-transformation-roadmap-david-rogers-9780231196581","title":"The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change","description":"\u003cp\u003eToday, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models--they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 023119658X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231196581\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2024","brand":"David Rogers","offers":[{"title":"Hardcover","offer_id":44181520646399,"sku":"9780231196581","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d49845e2-4ee7-441c-8745-7c7c36793932.jpg?v=1690260894","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-digital-transformation-roadmap-david-rogers-9780231196581","provider":"WR Book House","version":"1.0","type":"link"}