{"product_id":"the-dna-of-engagement-david-pullan-9781908770677","title":"The DNA of Engagement: A Story-Based Approach To Building Trust And Influencing Change","description":"\u003cp\u003eMaking your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut too many great ideas wither and die because they don't have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement solves that. It's survival of the fittest for great ideas.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDavid Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings the science and art of story to the business of inspiring sustainable change.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement(R) shows you how to do it too.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're leading a global organisation, leading a team, leading a customer on a buying journey, or even leading your partner on the path to choosing a mutually agreeable holiday, this is the book for you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn 144 pages packed with tools, examples and 'serious fun' that have been tried and tested in the FTSE100 you'll discover, \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eThe Key Foundations of Trust: \u003c\/strong\u003e Guarantee that your ideas escape the void of the trust deficit.\u003cstrong\u003eThe Secrets of Narrative Structure: \u003c\/strong\u003e Make sure your listeners pay attention and keep paying it with the DNA Framework.\u003cstrong\u003eThree Steps to Building a Compelling Message: \u003c\/strong\u003eCreate spoken content that sticks by taking your DNA from 1.0 to 3.0.\u003cstrong\u003eA Simple Guide to Business Storytelling: \u003c\/strong\u003eCreate vivid, varied and repeatable stories with no nonsense practical advice.\u003cstrong\u003eThe Power of Logic and Emotion: \u003c\/strong\u003eTurn explanation into inspiration with techniques that persuade heads and move hearts.\u003cstrong\u003eThe Art of Story Co-creation: \u003c\/strong\u003e Inspire innovative thinking and build collaborative cultures through deep listening and strategic questioning.\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd as soon as you buy your copy you will get access to a free fifty-three page workbook called the 'Rehearsal Notes' where you will get more tips on how to apply the DNA 'in the wild'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement(R) is more than a book; it's the personal mentor that gives your great ideas the communications strength and structure to survive and thrive in the moments that matter.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to save your great ideas from the threat of extinction, then you're ready for The DNA of Engagement(R).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Pullan, Sarah Jane McKechnie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1908770678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781908770677\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Intellectual Perspective Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.47d","brand":"David Pullan","offers":[{"title":"Paperback","offer_id":46431580291327,"sku":"9781908770677","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5555848-943a-477c-bdd5-3cae43db9a3d.jpg?v=1735141763","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dna-of-engagement-david-pullan-9781908770677","provider":"WR Book House","version":"1.0","type":"link"}