{"product_id":"the-dopamine-generation-stacey-a-olson-9798273862203","title":"The Dopamine Generation: A Neuroscience Approach to Systems Change","description":"\u003cp\u003e\u003cb\u003eWhat if the same science that drives addiction could drive climate action?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Dopamine Generation\u003c\/i\u003e, sustainability leader and wellness strategist \u003cb\u003eStacey A. Olson\u003c\/b\u003e reveals how neuroscience, design, and culture intertwine to shape collective behavior-and how the very systems that manipulate our desires can be re-engineered to heal them.\u003c\/p\u003e\u003cp\u003eDrawing on insights from behavioral science, architecture, and social psychology, Olson explores how corporations hijack dopamine to keep us consuming-and how understanding that chemistry can help us create positive, self-reinforcing loops that make sustainable living \u003ci\u003efeel good\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eFrom the neurochemistry of anticipation to the marketing of hope, this book reframes climate action not as sacrifice but as satisfaction. It is both a wake-up call and a blueprint for turning anxiety into agency.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAddiction and inspiration share the same neural circuits.\u003cbr\u003eThe difference is direction.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stacey A. Olson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798273862203\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 32\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.08d","brand":"Stacey A. Olson","offers":[{"title":"Paperback","offer_id":48447136399615,"sku":"9798273862203","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d819c00c-afd4-48d8-96ae-365163b0dec7.jpg?v=1777229075","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dopamine-generation-stacey-a-olson-9798273862203","provider":"WR Book House","version":"1.0","type":"link"}