{"product_id":"the-double-life-of-books-peter-d-mcdonald-9781399524414","title":"The Double Life of Books: Making and Re-Making the Reader","description":"\u003ci\u003eThe Double Life of Books\u003c\/i\u003e confronts a central challenge for the history of reading: how to investigate and then describe the elusive process of what the leading book historian Robert Darnton calls 'inner appropriation.' It does so by bringing two voices together for the first time: the so-called 'ordinary reader' who began life as a devotee of Dr Seuss's \u003ci\u003eThe Cat in the Hat\u003c\/i\u003e and the literature professor who writes about the history of media and reading. Ranging across world literatures in English since the 1890s and drawing on the latest research into the neuroscience of the reading brain, \u003ci\u003eThe Double Life of Books\u003c\/i\u003e is at once an exercise in materialist autobibliobiography, asking what it means to be a living reader in our multimedia age, and a sustained reflection on academic professionalization, raising new questions about the limits of disciplinarity and critique.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter D. McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1399524410\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781399524414\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Edinburgh University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Peter D. McDonald","offers":[{"title":"Paperback","offer_id":48454189449471,"sku":"9781399524414","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e3739f6-abdf-451f-bd6f-05e912029d66.jpg?v=1777304704","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-double-life-of-books-peter-d-mcdonald-9781399524414","provider":"WR Book House","version":"1.0","type":"link"}