{"product_id":"the-dynamic-managers-guide-to-dave-donelson-9781453889602","title":"The Dynamic Manager's Guide To Marketing \u0026 Advertising: How To Grow Sales And Boost Your Profits","description":"Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing \u0026amp; Advertising isn't about theory-it's about how to succeed in the real world of small business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Donelson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1453889604\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781453889602\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.58d","brand":"Dave Donelson","offers":[{"title":"Paperback","offer_id":48439228137727,"sku":"9781453889602","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b36a7632-2d10-47ea-b722-fe8de4824f5d.jpg?v=1777176272","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dynamic-managers-guide-to-dave-donelson-9781453889602","provider":"WR Book House","version":"1.0","type":"link"}