{"product_id":"the-dynamics-of-business-behavior-beirem-ben-barrah-9781394196562","title":"The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change","description":"\u003cp\u003e\u003cb\u003eDiscover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, \u003c\/i\u003e cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson \u0026amp; Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. \u003c\/p\u003e\u003cp\u003eReaders will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data\u003c\/li\u003e \u003cli\u003eThe most common myths that leaders accidentally buy into as they guide their organizations\u003c\/li\u003e \u003cli\u003eCase studies of contemporary companies overcoming challenges using brain and behavior science\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change\u003c\/i\u003e will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Beirem Ben Barrah, Philip Jordanov\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394196563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394196562\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.10d\u003c\/p\u003e","brand":"Beirem Ben Barrah","offers":[{"title":"Hardcover","offer_id":44920113070335,"sku":"9781394196562","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8a49ef61-9d49-4ddf-8772-191482f82e0e.jpg?v=1710360222","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dynamics-of-business-behavior-beirem-ben-barrah-9781394196562","provider":"WR Book House","version":"1.0","type":"link"}