{"product_id":"the-dynamics-of-innovation-klaus-brockhoff-9783540656593","title":"The Dynamics of Innovation: Strategic and Managerial Implications","description":"Jorg Bensinger, a group head of Audi corporation's R\u0026amp;D depart- ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem- bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex- periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R\u0026amp;D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech- nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben- singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem- bers were informed, and after some rallying the board found a con- sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Klaus Brockhoff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3540656596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783540656593\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 349\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Klaus Brockhoff","offers":[{"title":"Hardcover","offer_id":48519795933439,"sku":"9783540656593","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_93650f94-2271-4b24-befc-782a3a5bbb68.jpg?v=1778738865","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dynamics-of-innovation-klaus-brockhoff-9783540656593","provider":"WR Book House","version":"1.0","type":"link"}