{"product_id":"the-dynamics-of-mass-communication-joseph-r-dominick-9780073526195","title":"The Dynamics of Mass Communication: Media in Transition","description":"Well-known for its balanced approach to media industries and professions, \u003ci\u003e\u003cb\u003eDynamics of Mass Communication\u003c\/b\u003e\u003c\/i\u003e offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. \u003ci\u003e\u003cb\u003eDynamics of Mass Communication\u003c\/b\u003e\u003c\/i\u003e takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph R. Dominick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0073526193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780073526195\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.70h x 8.40w x 0.80d","brand":"Joseph R. Dominick","offers":[{"title":"Paperback","offer_id":46961998594303,"sku":"9780073526195","price":196.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee94bd62-6f24-4ab4-be37-171e6f57f056.jpg?v=1750649011","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-dynamics-of-mass-communication-joseph-r-dominick-9780073526195","provider":"WR Book House","version":"1.0","type":"link"}