{"product_id":"the-economics-of-advertising-rle-frederic-taylor-9781138997837","title":"The Economics of Advertising","description":"\u003cp\u003eWhat is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. \u003c\/p\u003e \u003cp\u003eFirst published in 1934.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frederic Wilfred Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138997838\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138997837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.54d","brand":"Frederic Wilfred Taylor","offers":[{"title":"Paperback","offer_id":44321350516991,"sku":"9781138997837","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71dab022-bd56-4a55-9db3-645f0bdc76b0.jpg?v=1696330438","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-economics-of-advertising-rle-frederic-taylor-9781138997837","provider":"WR Book House","version":"1.0","type":"link"}