{"product_id":"the-economics-of-emotion-kyle-m-k-9781544513478","title":"The Economics of Emotion: How to Build a Business Everyone Will Love","description":"Finding success in today's marketplace is not about data, numbers, or projections-it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired and human-centric enterprise. People make decisions based on their emotions. It's a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion. The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kyle M. K.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 154451347X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544513478\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.57d","brand":"Kyle M. K.","offers":[{"title":"Paperback","offer_id":44124774957311,"sku":"9781544513478","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ae39acf3-bbb1-4f17-9448-a1d10a0e44ad.jpg?v=1687438759","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-economics-of-emotion-kyle-m-k-9781544513478","provider":"WR Book House","version":"1.0","type":"link"}