{"product_id":"the-effects-of-social-media-changchun-xuan-9781032315409","title":"The Effects of Social Media Advertising in China: Theory, Practices and Implications","description":"\u003cp\u003eThe book aims to evaluate social media users' attitude towards social media advertising in mainland China.\u003c\/p\u003e \u003cp\u003eBy conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users' attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers.\u003c\/p\u003e \u003cp\u003eThe book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Changchun Xuan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032315407\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032315409\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.38d","brand":"Changchun Xuan","offers":[{"title":"Hardcover","offer_id":44070935658751,"sku":"9781032315409","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47cfdbd9-1753-4586-a0da-2f93bf4cc5e4.jpg?v=1685433194","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-effects-of-social-media-changchun-xuan-9781032315409","provider":"WR Book House","version":"1.0","type":"link"}