{"product_id":"the-election-game-and-how-joseph-napolitan-9781635610666","title":"The Election Game and How to Win It","description":"\u003cp\u003eIn the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. \u003c\/p\u003e\u003cp\u003eIn this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. \"The issues don't mean a hell of a lot,\" he observes. Napolitan makes clear that the idea of \"selling\" candidates is a misnomer. Instead, he says those who win elections have personalities that make for \"instant involvement\" with viewers and listeners.\u003c\/p\u003e\u003cp\u003eThough it's not a handbook, Napolitan says \u003cem\u003eThe Election Game and How to Win It \u003c\/em\u003ewill be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Napolitan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1635610664\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781635610666\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Echo Point Books \u0026amp; Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 314\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.88d","brand":"Joseph Napolitan","offers":[{"title":"Hardcover","offer_id":43991767711999,"sku":"9781635610666","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a6861420-2337-4544-ad5a-682071856d9b.jpg?v=1683312116","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-election-game-and-how-joseph-napolitan-9781635610666","provider":"WR Book House","version":"1.0","type":"link"}