{"product_id":"the-elements-of-blogging-mark-leccese-9781138021549","title":"The Elements of Blogging: Expanding the Conversation of Journalism","description":"\u003cp\u003eBecoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, \u003ci\u003eThe Elements of Blogging\u003c\/i\u003e is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand. \u003c\/p\u003e\u003cp\u003eKey features: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eReal-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger \u003c\/li\u003e \u003cul\u003e \u003c\/ul\u003e \u003cli\u003eInteractivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter\u003c\/li\u003e \u003cul\u003e \u003c\/ul\u003e \u003cli\u003eCreativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eVisit the companion website: http: \/\/www.theelementsofblogging.com\/\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Leccese, Jerry Lanson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138021547\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138021549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.50w x 0.60d\u003c\/p\u003e","brand":"Mark Leccese","offers":[{"title":"Paperback","offer_id":44120923144447,"sku":"9781138021549","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef252cd3-2ce4-468c-af93-72b63877476c.jpg?v=1687417039","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-elements-of-blogging-mark-leccese-9781138021549","provider":"WR Book House","version":"1.0","type":"link"}