{"product_id":"the-elements-of-branding-johanna-d-pino-9798293678945","title":"The Elements of Branding: A Step-by-Step Guide with Tools and Tips for Branding Your Product or Business","description":"Turn branding chaos into clarity with \u003ci\u003eThe Elements of Branding\u003c\/i\u003e. Strategist and designer, Johanna D. Pino distills 30 years of global design and business experience into a four-phase roadmap-Discovery, Strategy, Design, Implementation-that shows you exactly what happens, when, and why. Step-by-step checklists, a plug-and-play brand-platform template, and big-picture mapping tools save time and budget on every project. Plain-language on hierarchy, color, rhythm, and scale let you brief creatives-or judge their work-with confidence. She also provides positioning exercises that transform raw research into magnetic messaging and meeting playbooks that keep founders, marketers, and execs aligned from first concept to rollout.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Johanna D. Pino\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798293678945\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.24d","brand":"Johanna D. Pino","offers":[{"title":"Paperback","offer_id":48447002837247,"sku":"9798293678945","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a98e296-f85e-431c-831a-84f51e3744a2.jpg?v=1777228178","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-elements-of-branding-johanna-d-pino-9798293678945","provider":"WR Book House","version":"1.0","type":"link"}