{"product_id":"the-elements-of-logo-design-alex-w-white-9781621536024","title":"The Elements of LOGO Design: Design Thinking, Branding, Making Marks","description":"\u003cb\u003eA Visually Stunning Guide to Learning the Art of Logo Design\u003c\/b\u003e\u003cbr\u003e Designers looking to learn the art of designing logos need look no further than \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. \u003cp\u003e\u003c\/p\u003e With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: \u003cp\u003e\u003c\/p\u003e\u003cli\u003eLogic in design\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eRelationships, hierarchy, and structure\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eDifferences and similarities in design\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eResearch and planning an identity\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to build a logo using type, image, and space\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eLetterforms, type, and fonts\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eType alteration\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eSemiotics: icons and symbols\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eImage-to-image relationships\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e is a formidable resource for learning the art of branding and making marks.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex W. White\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1621536025\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781621536024\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.40w x 1.20d","brand":"Alex W. White","offers":[{"title":"Hardcover","offer_id":43939300737279,"sku":"9781621536024","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e24bfda0-9dcd-4ac5-9e59-7433b63e85bb.jpg?v=1681440689","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-elements-of-logo-design-alex-w-white-9781621536024","provider":"WR Book House","version":"1.0","type":"link"}