{"product_id":"the-elements-of-logo-design-alex-w-white-9781621536741","title":"The Elements of LOGO Design: Design Thinking, Branding, Making Marks","description":"\u003cb\u003eA Visually Stunning Guide to Learning the Art of Logo Design\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Designers looking to learn the art of designing logos need look no further than \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. \u003cp\u003e\u003c\/p\u003e With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: \u003cul\u003e\n\u003cli\u003eLogic in design\u003c\/li\u003e\n\u003cli\u003eRelationships, hierarchy, and structure\u003c\/li\u003e\n\u003cli\u003eDifferences and similarities in design\u003c\/li\u003e\n\u003cli\u003eResearch and planning an identity\u003c\/li\u003e\n\u003cli\u003eHow to build a logo using type, image, and space\u003c\/li\u003e\n\u003cli\u003eLetterforms, type, and fonts\u003c\/li\u003e\n\u003cli\u003eType alteration\u003c\/li\u003e\n\u003cli\u003eSemiotics: icons and symbols\u003c\/li\u003e\n\u003cli\u003eImage-to-image relationships\u003c\/li\u003e\n\u003c\/ul\u003e With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e is a formidable resource for learning the art of branding and making marks.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex W. White\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1621536742\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781621536741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 8.00w x 0.80d","brand":"Alex W. White","offers":[{"title":"Paperback","offer_id":43984676880639,"sku":"9781621536741","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8877cbc1-c3e3-4d05-a0f6-05a00dcf8991.jpg?v=1683273623","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-elements-of-logo-design-alex-w-white-9781621536741","provider":"WR Book House","version":"1.0","type":"link"}