{"product_id":"the-empire-of-effects-julie-a-turnock-9781477328972","title":"The Empire of Effects: Industrial Light and Magic and the Rendering of Realism","description":"\u003cp\u003e\u003cb\u003eFinalist, 2024 Marshall McLuhan Outstanding Book Award, Media Ecology Association\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHow one company created the dominant aesthetic of digital realism.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Just about every major film now comes to us with an assist from digital effects. The results are obvious in superhero fantasies, yet dramas like \u003ci\u003eRoma\u003c\/i\u003e also rely on computer-generated imagery to enhance the verisimilitude of scenes. But the realism of digital effects is not actually true to life. It is a realism invented by Hollywood--by one company specifically: Industrial Light \u0026amp; Magic. \u003cp\u003e\u003ci\u003eThe Empire of Effects\u003c\/i\u003e shows how the effects company known for the puppets and space battles of the original \u003ci\u003eStar Wars\u003c\/i\u003e went on to develop the dominant aesthetic of digital realism. Julie A. Turnock finds that ILM borrowed its technique from the New Hollywood of the 1970s, incorporating lens flares, wobbly camerawork, haphazard framing, and other cinematography that called attention to the person behind the camera. In the context of digital imagery, however, these aesthetic strategies had the opposite effect, heightening the sense of realism by calling on tropes suggesting the authenticity to which viewers were accustomed. ILM's style, on display in the most successful films of the 1980s and beyond, was so convincing that other studios were forced to follow suit, and today, ILM is a victim of its own success, having fostered a cinematic monoculture in which it is but one player among many. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julie A. Turnock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1477328971\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781477328972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.90d","brand":"Julie A. Turnock","offers":[{"title":"Paperback","offer_id":45065030500607,"sku":"9781477328972","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7ea43843-e8c6-42cd-be7e-d4d6e7f0e1a2.jpg?v=1712125427","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-empire-of-effects-julie-a-turnock-9781477328972","provider":"WR Book House","version":"1.0","type":"link"}