{"product_id":"the-encyclopedia-of-attorney-marketing-david-m-ward-9781674156248","title":"The Encyclopedia of Attorney Marketing: Volume Two--Client Relations and Referrals","description":"\u003cp\u003e\u003cb\u003eTHE ENCYCLOPEDIA OF ATTORNEY MARKETING: VOLUME TWO-CLIENT RELATIONS AND REFERRALS \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWould you like to get more clients? Increase your income? Build a more successful law practice?\u003cem\u003eThe Encyclopedia of Attorney Marketing\u003c\/em\u003e is a collection of marketing and practice-building ideas that shows you how to do all that-in as little as \u003cb\u003e15 minutes a day\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eYou'll learn how to bring in more clients (and better clients), improve your workflow, increase your income, and build a more satisfying and rewarding legal career. \u003cp\u003e\u003c\/p\u003eIn short, you'll learn how to \u003cb\u003eearn more without working more\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThere are five volumes in the series, each of which can be purchased separately: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eVolume One: General Marketing and Practice Development \u003c\/li\u003e\n\u003cli\u003eVolume Two: Client Relations and Referrals \u003cb\u003e(\u003cem\u003eThis\u003c\/em\u003e volume)\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eVolume Three: Marketing Online\u003c\/li\u003e\n\u003cli\u003eVolume Four: Productivity\u003c\/li\u003e\n\u003cli\u003eVolume Five: Professional and Personal Success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cem\u003eHere's a small sample of what you'll learn in Volume Two: \u003c\/em\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eHow to get prospective clients to make-and keep-an appointment, and \u003cb\u003ehow to get them to sign up\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe \u003cb\u003eseven reasons\u003c\/b\u003e prospective clients WON'T hire you (and what to do about them)\u003c\/li\u003e\n\u003cli\u003eHow to get first-time clients to \"buy\" your other services\u003c\/li\u003e\n\u003cli\u003eSimple ways to \u003cb\u003eget more referrals\u003c\/b\u003e-without asking for referrals\u003c\/li\u003e\n\u003cli\u003eWhat to include in your \"new client 'welcome' letter\" to increase client retention\u003c\/li\u003e\n\u003cli\u003eWhat to say to a client (or prospective client) who says \u003cb\u003eyou charge too much\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to use your \"new client intake sheet\" to \u003cb\u003eeasily\u003c\/b\u003e get more referrals\u003c\/li\u003e\n\u003cli\u003eHow to \u003cb\u003ebreak bad news\u003c\/b\u003e to a client (so they don't blame you)\u003c\/li\u003e\n\u003cli\u003eHow to make a good second impression (AKA-\u003cb\u003ewhat to do when you mess up\u003c\/b\u003e)\u003c\/li\u003e\n\u003cli\u003eWhy you need a \u003cb\u003e\"Focus 30\" list\u003c\/b\u003e-and how to use it to bring in all the business you can handle\u003c\/li\u003e\n\u003cli\u003eA simple way to \u003cb\u003euse your business card to get more referrals\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003eThe author of this series, David M. Ward, is an attorney who practiced for more than 20 years and now consults with attorneys about marketing and productivity. He is the founder of \u003cem\u003eThe Attorney Marketing Center\u003c\/em\u003e, where most of these posts first appeared. \u003cp\u003e\u003c\/p\u003eIn these essays, Ward provides simple and practical ideas to help you build a more successful practice-and enjoy the practice you build. You'll learn what to do and how to do it, without spending a lot of time (or money) on marketing or doing anything you don't want to do. \u003cp\u003e\u003c\/p\u003eIf you're ready to get more clients and increase your income. . . \u003cp\u003e\u003c\/p\u003eScroll up and click the buy button \u003cp\u003e\u003c\/p\u003e\u003cem\u003eNote: Get the Kindle book FREE when you buy the paperback version. Details are inside the paperback.\u003c\/em\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David M. Ward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1674156243\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781674156248\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.61d","brand":"David M. 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