{"product_id":"the-end-of-advertising-andrew-essex-9780399588518","title":"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come","description":"\u003cb\u003e\u003cb\u003eA recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eThe ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe End of Advertising, \u003c\/i\u003eEssex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePraise for \u003ci\u003eThe End of Advertising\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \"New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to \u003ci\u003eThe Lego Movie\u003c\/i\u003e and New York's Citi Bike bicycle-share program as promising examples.\"\u003cb\u003e--\u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.\"\u003cb\u003e--Adam Grant, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eOriginals \u003c\/i\u003eand\u003ci\u003e Give and Take\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"Fresh and timely, \u003ci\u003eThe End of Advertising\u003c\/i\u003e is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.\"\u003cb\u003e--Arianna Huffington\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"In this dynamic little book, Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking.\"\u003cb\u003e--Neil Blumenthal, co-founder of Warby Parker\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"Mandatory reading for anyone who wants to get a message across in this age of authenticity.\"\u003cb\u003e--Alexis Ohanian, co-founder, Reddit\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Essex\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0399588515\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780399588518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 5.00w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/20\/2017\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 04\/01\/2017 pg. 94\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 05\/01\/2017","brand":"Andrew Essex","offers":[{"title":"Hardcover","offer_id":44076044157183,"sku":"9780399588518","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_63947467-b35d-4ff0-9dbc-a37583c4aa27.jpg?v=1685462855","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-end-of-advertising-andrew-essex-9780399588518","provider":"WR Book House","version":"1.0","type":"link"}