{"product_id":"the-end-of-food-paul-roberts-9780547085975","title":"The End of Food","description":"\u003cstrong\u003ePaul Roberts, the best-selling author of \u003cem\u003eThe End of Oil\u003c\/em\u003e, turns his attention to the modern food economy and finds that the system entrusted to meet our most basic need is failing. \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this carefully researched, vivid narrative, Roberts lays out the stark economic realities behind modern food and shows how our system of making, marketing, and moving what we eat is growing less and less compatible with the billions of consumers that system was built to serve. \u003cbr\u003e\u003cbr\u003eAt the heart of \u003cem\u003eThe End of Food\u003c\/em\u003e is a grim paradox: the rise of large-scale food production, though it generates more food more cheaply than at any time in history, has reached a point of dangerously diminishing returns. Our high-volume factory systems are creating new risks for food-borne illness, from E. coli to avian flu. Our high-yield crops and livestock generate grain, vegetables, and meat of declining nutritional quality. While nearly one billion people worldwide are overweight or obese, the same number of people--one in every seven of us--can't get enough to eat. In some of the hardest-hit regions, such as sub-Saharan Africa, the lack of a single nutrient, vitamin A, has left more than five million children permanently blind. \u003cbr\u003e\u003cbr\u003eMeanwhile, the shift to heavily mechanized, chemically intensive farming has so compromised soil and water that it's unclear how long such output can be maintained. And just as we've begun to understand the limits of our abundance, the burgeoning economies of Asia, with their rising middle classes, are adopting Western-style, meat-heavy diets, putting new demands on global food supplies. \u003cbr\u003e\u003cbr\u003eComprehensive in scope and full of fresh insights, \u003cem\u003eThe End of Food\u003c\/em\u003e presents a lucid, stark vision of the future. It is a call for us to make crucial decisions to help us survive the demise of food production as we know it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Roberts\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0547085974\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780547085975\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.20w x 1.10d","brand":"Paul Roberts","offers":[{"title":"Paperback","offer_id":43920177856767,"sku":"9780547085975","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_881f305b-4485-4ad2-8095-d0c119ca3f08.jpg?v=1680813965","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-end-of-food-paul-roberts-9780547085975","provider":"WR Book House","version":"1.0","type":"link"}