{"product_id":"the-entrepreneur-mindset-jorge-rebolledo-9798196035814","title":"The Entrepreneur Mindset: Foundations and Practice for the Aspiring Business Owner","description":"\u003cp\u003e\u003cb\u003eThe Entrepreneur Mindset: Foundations and Practice for the Aspiring Business Owner\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSecond Edition\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMost books on entrepreneurship sell a fantasy: passive income, four-hour weeks, freedom without cost. The reality is more demanding, more rewarding, and far more interesting than the marketing suggests.\u003c\/p\u003e\u003cp\u003eDrawing on three decades as a counsellor, lecturer, and business owner, Jorge Rebolledo has written the book he wishes he'd had at eighteen, when he started his first business fixing computers from his bedroom. It is a comprehensive guide to entrepreneurial life - written for general readers but grounded in the research that university students would recognise.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat's inside: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart I - Foundations.\u003c\/i\u003e Why entrepreneurship matters now, what the research says about who actually succeeds (it's not who you think), and how to think clearly about passion, purpose, and the \"why.\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart II - The Inner Work.\u003c\/i\u003e The identity shift from employee to entrepreneur, the psychology of procrastination and fear, and how to build values and vision that hold up when conditions get hard.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart III - Building.\u003c\/i\u003e Strategic planning that actually works, hiring people you won't regret, leadership that develops others, and the difficult conversations that determine whether teams thrive or fracture.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart IV - Sustaining and Growing.\u003c\/i\u003e Managing motivation and energy across years, building customer relationships that compound, marketing in the digital age without the hype, and an honest look at online business and digital products.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart V - Living.\u003c\/i\u003e Sustainable practice, founder mental health, and the question that organises everything else: \u003ci\u003ewhat is this for?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat makes this book different: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHonest about costs.\u003c\/b\u003e Entrepreneurship is unsparingly addressed - financially, relationally, psychologically - without cheerleading or doom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePsychology integrated, not bolted on.\u003c\/b\u003e Attachment theory, polyvagal theory, Self-Determination Theory, and burnout research appear where genuinely useful.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAustralian context.\u003c\/b\u003e Real coverage of ABN, GST, BAS, super, Fair Work, Privacy Act, ACL, and the cultural inflections that matter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePractical tools throughout.\u003c\/b\u003e Eighty-plus academic citations, composite case studies in every chapter, reflection questions, exercises, and further reading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe closing chapter alone.\u003c\/b\u003e A direct, sustained engagement with what success actually means - hedonic versus eudaimonic well-being, the \u003ci\u003earrival fallacy\u003c\/i\u003e, money as instrument rather than destination, and how to define success in a way that holds up over a career.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor new founders, experienced operators reconsidering their direction, and students of business who want both rigour and reality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jorge Rebolledo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798196035814\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Jorge Rebolledo","offers":[{"title":"Paperback","offer_id":49173917761791,"sku":"9798196035814","price":15.85,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-entrepreneur-mindset-jorge-rebolledo-9798196035814","provider":"WR Book House","version":"1.0","type":"link"}