{"product_id":"the-entrepreneurs-guide-to-advertising-james-ogden-9780313365829","title":"The Entrepreneur's Guide to Advertising","description":"\u003cp\u003e\u003cb\u003eTwo experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGeared to the fast-changing media world of the 21st century, \u003ci\u003eThe Entrepreneur's Guide to Advertising\u003c\/i\u003e was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. \u003cp\u003e\u003c\/p\u003eThis guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from \u003ci\u003eThe Entrepreneur's Guide to Advertising\u003c\/i\u003e with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Ogden,Scott Rarick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313365822\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313365829\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2010 pg. 127","brand":"James Ogden","offers":[{"title":"Hardcover","offer_id":47425008795903,"sku":"9780313365829","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ae0aa09-850b-4600-b4d8-dee1da588488.jpg?v=1761536372","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-entrepreneurs-guide-to-advertising-james-ogden-9780313365829","provider":"WR Book House","version":"1.0","type":"link"}