{"product_id":"the-entrepreneurs-guide-to-market-anne-m-wenzel-9780313396052","title":"The Entrepreneur's Guide to Market Research","description":"\u003cp\u003e\u003cb\u003ePlanning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets--key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Entrepreneur's Guide to Market Research\u003c\/i\u003e is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential--and too-often overlooked--part of constructing a workable business plan. \u003cp\u003e\u003c\/p\u003eAuthor Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne M. Wenzel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313396051\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313396052\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.10w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2012 pg. 75","brand":"Anne M. Wenzel","offers":[{"title":"Hardcover","offer_id":43946443866367,"sku":"9780313396052","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5505d4d4-ba2d-4b2d-a333-670cd6677266.jpg?v=1681513183","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-entrepreneurs-guide-to-market-anne-m-wenzel-9780313396052","provider":"WR Book House","version":"1.0","type":"link"}