{"product_id":"the-entrepreneurs-identity-standard-tatiana-kukova-9781545752722","title":"The Entrepreneur's Identity Standard: What entrepreneurs think about themselves and how it influences their entrepreneurial actions","description":"\u003cp\u003eThe Entrepreneur's Identity Standard provides a groundbreaking understanding of the entrepreneur's identity because it shows how tech founders make decisions based on how they see themselves.\u003c\/p\u003e\u003cp\u003eThe book draws on pioneering research conducted by Dr Tatiana Kukova, the author, at Aston Business School in Birmingham, UK by interviewing digital technology entrepreneurs at one UK technology start-up incubator.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou will receive: \u003c\/p\u003e\u003cp\u003e- A wide range of real-world examples of start-up entrepreneurs connected to their identity\u003c\/p\u003e\u003cp\u003e- Three different types of tech start-up founders according to their identity standard\u003c\/p\u003e\u003cp\u003e- A better understanding of the role of the entrepreneur in a start-up, so you can engage in a completely new way of thinking about them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tatiana Kukova\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1545752729\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781545752722\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ebooks2go Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.24d","brand":"Tatiana Kukova","offers":[{"title":"Paperback","offer_id":43943602356479,"sku":"9781545752722","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f0bc06a2-92d6-4e6f-97e2-1de40fe9beb4.jpg?v=1681499023","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-entrepreneurs-identity-standard-tatiana-kukova-9781545752722","provider":"WR Book House","version":"1.0","type":"link"}