{"product_id":"the-environment-is-the-message-tyler-sherman-9798186606215","title":"The Environment Is The Message: How Coaches Build Cultures That Outlast Them","description":"\u003cp\u003e\u003ci\u003eThis is not a tactics book.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThere are no formation breakdowns, no pressing triggers, no set piece routines.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis is a book about something harder to teach and easier to overlook - how coaches think, how environments shape players, and what transfers to an athlete long after your last season together ends.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTyler Sherman has spent fifteen years coaching across youth, high school, club, and collegiate levels. What follows is not a manual. It's a reflection. A record of what he's learned, what he's had to unlearn, and what he's still figuring out.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Environment Is the Message is for coaches who believe the space they create matters as much as anything they say inside it. For coaches still becoming. For anyone who leads people and understands that culture outlasts any single season.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRead it before your next season. You'll coach differently after.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tyler Sherman\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798186606215\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 62\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.13d","brand":"Tyler Sherman","offers":[{"title":"Paperback","offer_id":48997982142719,"sku":"9798186606215","price":18.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-environment-is-the-message-tyler-sherman-9798186606215","provider":"WR Book House","version":"1.0","type":"link"}