{"product_id":"the-era-of-chinese-multinationals-lourdes-casanova-9780128168578","title":"The Era of Chinese Multinationals: Competing for Global Dominance","description":"\u003cp\u003eChinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, \u003ci\u003eThe Era of Chinese Multinationals\u003c\/i\u003e captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lourdes Casanova,Anne Miroux\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128168579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128168578\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"Lourdes Casanova","offers":[{"title":"Paperback","offer_id":47420149694719,"sku":"9780128168578","price":99.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_33413f2f-0702-4167-ac99-6272a38f0856.jpg?v=1761525836","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-era-of-chinese-multinationals-lourdes-casanova-9780128168578","provider":"WR Book House","version":"1.0","type":"link"}