{"product_id":"the-essence-of-strength-john-d-fair-9781476698304","title":"The Essence of Strength: Selected Essays on Physical Culture","description":"\u003cp\u003e Much has been written for popular consumption about the great moments, movements, and motives that have shaped the development of modern weightlifting and bodybuilding, but only since the 1970s has it received the attention and respect of research scholars at institutions of higher learning. The essays in this volume easily fit the time period (1993-2021) when that newly-framed academic genre was coming into fruition. All of them coincide with the physical culture revolution that took place after World War II, leading to a golden age of weightlifting, inspired by the likes of American Olympic champion Tommy Kono, followed by a golden age of bodybuilding epitomized by the inimitable Arnold Schwarzenegger. A common thread running through all these essays is originality, that they reveal or reinterpret information not previously known at the time they were published. They are also extensively documented with largely primary sources. Striking a delicate balance between style and substance, this physical culture reader, though written for a broad audience, addresses many of the critical academic issues confronting weightlifters and bodybuilders who sought to promote themselves and their sport.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John D. Fair\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476698309\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476698304\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.44d","brand":"John D. Fair","offers":[{"title":"Paperback","offer_id":47611710767359,"sku":"9781476698304","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ac2eede-88b9-4197-8fe6-f8b8899a8797.jpg?v=1764515567","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-essence-of-strength-john-d-fair-9781476698304","provider":"WR Book House","version":"1.0","type":"link"}