{"product_id":"the-essential-guide-to-marketing-charles-river-9781986131261","title":"The Essential Guide to Marketing","description":"\u003cbr\u003eIt's been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although The Essential Guide to Marketing is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. \u003cbr\u003e The Essential Guide to Marketing consists of all 4 ebooks in The ABCs of Marketing series: \u003cbr\u003e In the first of the series, an MBA introduces readers to all of the necessary components of a successful marketing strategy, with chapters on Advertising, Branding (both Personal and Business), Demographics\/Segments, Strategy\/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. The goal is to provide an introductory understanding of the subject and familiarize the reader with key terms and practices. \u003cbr\u003e In the second ebook, Media Advertising, a former advertising executive provides an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns or instances that have been experienced or observed. \u003cbr\u003e The third installment, New Ways to Market with Social Media, explains how to use social networks like Facebook, Twitter, and Pinterest, as well as location-based marketing with Facebook Places, foursquare, and Loopt. It also explains how to utilize blogging, Youtube, and QR codes. \u003cbr\u003e Finally, the last ebook guides readers through marketing for a new small business or a startup, and how to successfully imprint your brand in the minds of the outside world. \u003cbr\u003e So let The Essential Guide to Marketing be your crash course in marketing and help you cover every step of the way.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles River\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1986131262\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781986131261\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.23d","brand":"Charles River","offers":[{"title":"Paperback","offer_id":48440258232575,"sku":"9781986131261","price":8.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19567b1b-a782-4e2c-9d6c-fd0adac2fb15.jpg?v=1777181242","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-essential-guide-to-marketing-charles-river-9781986131261","provider":"WR Book House","version":"1.0","type":"link"}