{"product_id":"the-essential-marketing-and-advertising-jerry-rosenberg-9781572487031","title":"The Essential Marketing and Advertising Dictionary","description":"\u003cp\u003eThe Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is essential for marketing, sales, and advertising professionals and students.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jerry Rosenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1572487038\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781572487031\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sphinx Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 768\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 5.90h x 4.10w x 1.60d","brand":"Jerry Rosenberg","offers":[{"title":"Paperback","offer_id":48439771267327,"sku":"9781572487031","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_738bf7b9-f58d-4067-bca7-a9cc672ea563.jpg?v=1777179218","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-essential-marketing-and-advertising-jerry-rosenberg-9781572487031","provider":"WR Book House","version":"1.0","type":"link"}