{"product_id":"the-essentials-of-marketing-research-lawrence-silver-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSecondary research and data mining\u003c\/li\u003e \u003cli\u003eInternet marketing research\u003c\/li\u003e \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e \u003cli\u003eStatistical analysis\u003c\/li\u003e \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence Silver, Robert E. Stevens, Bruce Wrenn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415899281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415899284\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 366\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.00w x 0.80d\u003c\/p\u003e","brand":"Lawrence Silver","offers":[{"title":"Paperback","offer_id":44056094769407,"sku":"9780415899284","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8aad366d-80bf-4ebd-8c74-6e9c26dcc81a.jpg?v=1685039484","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-essentials-of-marketing-research-lawrence-silver-9780415899284","provider":"WR Book House","version":"1.0","type":"link"}