{"product_id":"the-evolution-of-integrated-marketing-don-schultz-9781138008946","title":"The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace","description":"\u003cp\u003eThis book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.\u003c\/p\u003e \u003cp\u003eThis book was published as a special issue of the \u003cem\u003eJournal of Marketing Communications\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don Schultz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 113800894X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138008946\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.30d","brand":"Don Schultz","offers":[{"title":"Paperback","offer_id":48444001386751,"sku":"9781138008946","price":77.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_195ed855-ecf0-4f08-a360-87bb06755dc8.jpg?v=1777209326","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-evolution-of-integrated-marketing-don-schultz-9781138008946","provider":"WR Book House","version":"1.0","type":"link"}