{"product_id":"the-evolution-of-made-in-vittoria-veronesi-9783031156663","title":"The Evolution of Made in Italy: Case Studies on the Italian Food and Beverage Industry","description":"This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. \u003cbr\u003eThrough a series of case studies, the authors explore the food and beverage industry's defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving 'Made in Italy' brand, concluding with a recommended strategy of best practices for future implementation. \u003cbr\u003eProviding examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vittoria Veronesi, Martina Schiavello\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031156668\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031156663\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 137\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Vittoria Veronesi","offers":[{"title":"Hardcover","offer_id":44123060109567,"sku":"9783031156663","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b034a130-5a56-439c-98c7-09cb1b7e1a19.jpg?v=1687428689","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-evolution-of-made-in-vittoria-veronesi-9783031156663","provider":"WR Book House","version":"1.0","type":"link"}