{"product_id":"the-executives-gen-ai-handbook-david-kerrigan-9798294333089","title":"The Executive's Gen AI Handbook","description":"\u003cb\u003eUnlock the Future of Business with AI - A Pragmatic Guide for Every Executive\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn a world where Artificial Intelligence is rapidly reshaping industries and redefining the role of technology, \"The Executive's Gen AI Handbook\" is your essential, non-technical guide to understanding and leveraging this transformative force \u003cp\u003e\u003c\/p\u003eWritten by futurist, international keynote speaker and best-selling author, David Kerrigan, this handbook cuts through the hype to deliver the foundational AI literacy every executive needs today. \u003cp\u003e\u003c\/p\u003eWhy This Book is a Must-Read for Leaders: \u003cul\u003e\n\u003cli\u003eDemystify AI: Gain a clear, practical understanding of what AI is - and isn't - without getting bogged down in excessive technical jargon. Learn about the evolution from predictive to generative AI, including Large Language Models (LLMs) and Diffusion Models\u003c\/li\u003e\n\u003cli\u003eStrategic Imperative: Discover why AI is not just an IT problem, but an \"all-of-business issue\". Understand how AI applications are transforming customer service, risk management, product development, and more across virtually every sector.\u003c\/li\u003e\n\u003cli\u003eMaster AI in Action: Explore real-world applications of generative AI, from deep research and image creation to video, voice, and music generation. Learn how AI can enhance productivity, automate complex workflows, and even empower non-technical professionals in coding and UI design.\u003c\/li\u003e\n\u003cli\u003eNavigate the New Human-Computer Interface: Learn the art and science of \"Prompt Engineering\" with practical tips and techniques to craft effective prompts, ensuring you get the most accurate, useful, and creative responses from AI tools.\u003c\/li\u003e\n\u003cli\u003eResponsible AI \u0026amp; Compliance: Understand the critical importance of responsible AI development and deployment. Familiarise yourself the legal obligations and governance considerations, including the EU AI Act and its broad geographic reach.\u003c\/li\u003e\n\u003cli\u003ePrepare for Agentic AI: Get an early look at \"Agentic AI\" - autonomous systems capable of planning, making decisions, and executing multi-step tasks to achieve complex outcomes.\u003c\/li\u003e\n\u003c\/ul\u003eDon't be left in the dust. The pace of AI development is relentless. This handbook provides the map and compass for your AI journey, equipping you to lead with informed courage and harness the most powerful tool yet created for building an innovative, efficient, and human-centric future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Kerrigan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798294333089\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"David Kerrigan","offers":[{"title":"Paperback","offer_id":48487416824063,"sku":"9798294333089","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c46da6f-2d4b-4375-86cd-62cab4506a1e.jpg?v=1778060376","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-executives-gen-ai-handbook-david-kerrigan-9798294333089","provider":"WR Book House","version":"1.0","type":"link"}