{"product_id":"the-experience-centric-organization-simon-clatworthy-9781492045779","title":"The Experience-Centric Organization: How to Win Through Customer Experience","description":"\u003cp\u003eIs your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. \u003c\/p\u003e\u003cp\u003e Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers' experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you'll discover how experience-centricity can drive the whole organization. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the five steps necessary to transform into an experience-centric organization \u003c\/li\u003e\n\u003cli\u003eExplore the underlying structure needed to design and deliver memorable experiences \u003c\/li\u003e\n\u003cli\u003eUnderstand how customers and clients experience products and services \u003c\/li\u003e\n\u003cli\u003eDevelop experiential DNA as an extension of your brand DNA \u003c\/li\u003e\n\u003cli\u003eBe proactive by translating cultural trends into experiences \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Clatworthy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492045772\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492045779\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Simon Clatworthy","offers":[{"title":"Paperback","offer_id":44044318802175,"sku":"9781492045779","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf89f2d6-6c7d-4f41-b5c9-91f916bb9776.jpg?v=1684972156","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-experience-centric-organization-simon-clatworthy-9781492045779","provider":"WR Book House","version":"1.0","type":"link"}