{"product_id":"the-export-adventurer-gerald-bratley-9798370867729","title":"The Export Adventurer","description":"\u003cb\u003eA firsthand account of international trade as it was really done.\u003c\/b\u003e\u003cbr\u003eThis book documents nearly sixty years spent working across global markets-long before digital communication transformed the way business is conducted. It is not a guidebook or a memoir in the traditional sense, but a factual record of experiences gained through exporting, licensing, manufacturing, government secondment and overseas living.\u003cbr\u003eFrom Europe to the Middle East, Africa, East Asia, Australasia and the Caribbean, the author worked with private companies, government departments, chambers of commerce and foreign ministries. He helped establish licensed manufacturing operations, negotiated technology transfers, led and supported trade missions, and later advised British companies seeking to enter complex overseas markets-particularly South Korea.\u003cbr\u003eThe narrative moves chronologically through real events: rebuilding projects after conflict, cultural misunderstandings, commercial successes and failures, life inside embassies and factories, and the personal cost of a career spent largely on the road. Nothing is fictionalised, and very little is embellished.\u003cbr\u003eThis book will appeal to readers interested in: \u003cul\u003e\n\u003cli\u003eInternational trade and exporting\u003c\/li\u003e\n\u003cli\u003eEconomic and commercial history\u003c\/li\u003e\n\u003cli\u003eLife and work overseas\u003c\/li\u003e\n\u003cli\u003eThe realities behind globalisation\u003c\/li\u003e\n\u003cli\u003eHow business was conducted before the digital age\u003c\/li\u003e\n\u003c\/ul\u003eWritten with restraint and clarity, this is a documentary-style account of one individual's working life-set against the broader changes that reshaped global trade over half a century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerald Bratley\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798370867729\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/22\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 286\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Gerald Bratley","offers":[{"title":"Paperback","offer_id":48588507152639,"sku":"9798370867729","price":15.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-export-adventurer-gerald-bratley-9798370867729","provider":"WR Book House","version":"1.0","type":"link"}