{"product_id":"the-fantasy-sport-industry-andrew-billings-9780415525183","title":"The Fantasy Sport Industry: Games within Games","description":"\u003cp\u003eThis book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Fantasy Sport Industry \u003c\/em\u003eexamines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Billings,Brody Ruihley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415525187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415525183\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/17\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.60d","brand":"Andrew Billings","offers":[{"title":"Hardcover","offer_id":48440965431551,"sku":"9780415525183","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3fbd4cdb-357b-43b4-9ed2-d88e519092f0.jpg?v=1777187848","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fantasy-sport-industry-andrew-billings-9780415525183","provider":"WR Book House","version":"1.0","type":"link"}