{"product_id":"the-fashion-switch-joanne-yulan-jong-9781781332399","title":"The Fashion Switch: The New Rules of the Fashion Business","description":"\u003cp\u003eHOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?\u003c\/p\u003e\u003cp\u003eIndependent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.\u003c\/p\u003e\u003cp\u003eRead The Fashion Switch to discover a proven five-step method that will enable you to: \u003c\/p\u003e\u003cp\u003e- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily\u003c\/p\u003e\u003cp\u003e- Create consistent distinct visual guidelines that take your brand to a new level\u003c\/p\u003e\u003cp\u003e- Stay ahead of fast-moving market changes and innovate to remain relevant\u003c\/p\u003e\u003cp\u003e- Engage and nurture customers to build an army of brand fans to grow your business\u003c\/p\u003e\u003cp\u003e- Gain full control of your finances and business strategy\u003c\/p\u003e\u003cp\u003e- Unlock the potential of your business and seize the opportunities of the new digital era of fashion\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanne Yulan Jong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781332398\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781332399\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d","brand":"Joanne Yulan Jong","offers":[{"title":"Paperback","offer_id":43984278159615,"sku":"9781781332399","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1e67f19-ec2d-4504-ba45-70ba9e122261.jpg?v=1683271470","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fashion-switch-joanne-yulan-jong-9781781332399","provider":"WR Book House","version":"1.0","type":"link"}