{"product_id":"the-fashion-system-roland-barthes-9780520071773","title":"The Fashion System","description":"In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: \"Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roland Barthes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520071778\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520071773\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/1990\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 351\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.97h x 6.01w x 0.85d","brand":"Roland Barthes","offers":[{"title":"Paperback","offer_id":44056200184063,"sku":"9780520071773","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54775adf-6fcc-4f9c-a2df-8e5f9973bd84.jpg?v=1685040047","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fashion-system-roland-barthes-9780520071773","provider":"WR Book House","version":"1.0","type":"link"}