{"product_id":"the-fat-boys-book-elmer-wheeler-9781479410934","title":"The Fat Boy's Book: How Elmer Lost 40 Pounds in 80 Days","description":"Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice \"Don't sell the steak - sell the sizzle.\" The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. \"After losing all that weight he found it creeping back on him.\" So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elmer Wheeler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1479410934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781479410934\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wildside Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d","brand":"Elmer Wheeler","offers":[{"title":"Paperback","offer_id":48445130572031,"sku":"9781479410934","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91e4269f-eca5-4007-9206-6afadcadb67b.jpg?v=1777216737","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fat-boys-book-elmer-wheeler-9781479410934","provider":"WR Book House","version":"1.0","type":"link"}