{"product_id":"the-fifth-phase-mark-powell-9781911687993","title":"The Fifth Phase: An Insight-Driven Approach to Business Transformation","description":"\u003cb\u003eThe connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without being able to deliver useful insights to business leaders. \u003cp\u003e\u003c\/p\u003e Big data has new and exciting answers to offer, but business leaders must first decide what questions it would like to see answered. Data may be the new oil, but to date we have only built oil depots. \u003cp\u003e\u003c\/p\u003e This book analyzes the new, Fifth Phase of business transformation, which will build the refineries that turn data into useful products. Business has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Powell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1911687999\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781911687993\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lid Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Mark Powell","offers":[{"title":"Paperback","offer_id":44809769156863,"sku":"9781911687993","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_699b24ea-8373-4a0a-9e6e-93fa877ffa95.jpg?v=1707927424","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fifth-phase-mark-powell-9781911687993","provider":"WR Book House","version":"1.0","type":"link"}