{"product_id":"the-first-mile-scott-d-anthony-9781422171769","title":"The First Mile: A Launch Manual for Getting Great Ideas Into the Market","description":"\u003cb\u003eYou have a great idea, now what?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThat first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe First Mile\u003c\/i\u003e focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. \u003cp\u003e\u003c\/p\u003eIn this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: \u003cp\u003e\u003c\/p\u003e- How to evaluate your idea's strengths and weaknesses using the \"DEFT\" process--Document, Evaluate, Focus, and Test\u003cbr\u003e- Fourteen recipes from an \"experiment cookbook\" to gain confidence in your idea or business\u003cbr\u003e- Why \"spinouts,\" \"wrong turns,\" and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them\u003cbr\u003e- Why innovators need to seek chaos in an age of constant change--and other essential leadership skills \u003cp\u003e\u003c\/p\u003eDrawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. \u003ci\u003eThe First Mile\u003c\/i\u003e will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. \u003cp\u003e\u003c\/p\u003eThe first mile can be a scary place, but you don't have to traverse it alone. This book can help.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott D. Anthony\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422171760\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422171769\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.80w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/31\/2014","brand":"Scott D. Anthony","offers":[{"title":"Hardcover","offer_id":43934809260287,"sku":"9781422171769","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_735994b4-70aa-4a03-b6be-201cae884611.jpg?v=1681416174","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-first-mile-scott-d-anthony-9781422171769","provider":"WR Book House","version":"1.0","type":"link"}